Misleading bottled water labels?
Saturday, August 7th, 2010 at
12:28 am
I know alot of corporation use deceptive pratices when they market their bottled water. two prime examples: dasani and aquafina…
Does anyone know any other companies that do this kind of deceptive marketing?
and how does someone tell from reading a water bottle if the water is actually from an aquifer vs. a bottle full of municpal water treated with some minerals?
Tagged with: aquafina • aquifer • Bottled Water • dasani • deceptive marketing • google • minerals • prime examples • script type • text javascript • water bottle
Filed under: Bottled Water
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pepis and coke..
According to the International Bottled Water Association (IBWA), U.S. Food and Drug Administration (FDA) has established a bottled water Standard of Identity to define the several different types of bottled water based on specific characteristics of the product. Bottled water products meeting the Standard of Identity may be labeled as bottled water or drinking water, or one or more of the following terms: spring water, purified water, mineral water, sparkling bottled water, artesian water, and well water.
Spring Water – Bottled water derived from an underground formation from which water flows naturally to the surface of the earth. Spring water must be collected only at the spring or through a borehole tapping the underground formation feeding the spring. Spring water collected with the use of an external force must be from the same underground stratum as the spring and must have all the physical properties before treatment, and be of the same composition and quality as the water that flows naturally to the surface of the earth.
Purified Water – Water that has been produced by distillation, deionization, reverse osmosis or other suitable processes while meeting the definition of purified water in the United States Pharmacopoeia may be labeled as purified bottled water. Other suitable product names for bottled water treated by one of the above processes may include "distilled water" if it is produced by distillation, deionized water" if it is produced by deionization or "reverse osmosis water" if the process used is reverse osmosis. Alternatively, "___ drinking water" can be used with the blank being filled in with one of the terms defined in this paragraph (e.g., "purified drinking water" or "distilled drinking water").
Mineral Water – Bottled water containing not less than 250 parts per million total dissolved solids may be labeled as mineral water. Mineral water is distinguished from other types of bottled water by its constant level and relative proportions of mineral and trace elements at the point of emergence from the source. No minerals can be added to this product.
Sparkling Bottled Water – Water that after treatment, and possible replacement with carbon dioxide, contains the same amount of carbon dioxide that it had as it emerged from the source. Sparkling bottled waters may be labeled as "sparkling drinking water," "sparkling mineral water," "sparkling spring water," etc.
Artesian Water/Artesian Well Water – Bottled water from a well that taps a confined aquifer (a water-bearing underground layer of rock or sand) in which the water level stands at some height above the top of the aquifer.
Well Water – Bottled water from a hole bored, drilled or otherwise constructed in the ground, which taps the water aquifer.
Bottled products whose labels containing “sparkling water,” “seltzer water,” “soda water,” “tonic water,” or “club soda”, however, are not included under the FDA regulation of bottled water. These beverages are considered soft drinks for historical reasons. Some bottled waters also come from municipal sources – the same source as your tap water except the water have been treated prior to being bottled. Types of water treatment include: distillation, reverse osmosis, absolute 1 micron filtration, and ozonation.